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        <description>On the Button is a series of podcasts talking to leading B2B marketing experts about their experience using video. The series features both client and agency side marketing professionals discussing their most successful video projects (and their failures!), as well as industry experts sharing the latest thinking and best practice. The episodes will cover video marketing and internal comms for both B2B organisations, so subscribe now to keep up-to-date with the techniques, strategies and approaches that will help you develop and improve your own video output.</description>
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        <itunes:author>Big Button</itunes:author>
        <itunes:subtitle>The latest thinking and techniques for B2B video marketing</itunes:subtitle>
        <itunes:summary>On the Button is a series of podcasts talking to leading B2B marketing experts about their experience using video. The series features both client and agency side marketing professionals discussing their most successful video projects (and their failures!), as well as industry experts sharing the latest thinking and best practice. The episodes will cover video marketing and internal comms for both B2B organisations, so subscribe now to keep up-to-date with the techniques, strategies and approaches that will help you develop and improve your own video output.</itunes:summary>
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            <title>White Marble, Andrew Scott</title>
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            <description>&lt;p&gt;In this episode we speak to Andrew Scott, managing director at White Marble Consulting. He speaks about the challenges when using video in the finance sector, the importance of consistency, and trends for 2022. Available with video at bigbutton.tv/resources/&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.bigbutton.tv/white-marble-andrew-scott"&gt;&lt;img src="http://video.bigbutton.tv/64968559/74199558/8cf04962f4ec46cdd93697baca2d0d3d/standard/download-23-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Wed, 23 Feb 2022 16:42:31 GMT</pubDate>
            <itunes:summary>In this episode we speak to Andrew Scott, managing director at White Marble Consulting. He speaks about the challenges when using video in the finance sector, the importance of consistency, and trends for 2022. Available with video at bigbutton.tv/resources/</itunes:summary>
            <itunes:subtitle>In this episode we speak to Andrew Scott, managing director at White Marble Consulting. He speaks about the challenges when using video in the finance sector, the importance of consistency, and trends for 2022. Available with video at...</itunes:subtitle>
            <itunes:author>Big Button</itunes:author>
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            <title>Amazon Web Services (AWS), Naomi Powell-Brown</title>
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            <description>&lt;p&gt;In this episode we speak to Naomi Powell-Brown, Communications Manager EMEA for Amazon Web Services. She talks about the challenges the pandemic has presented and what AWS has learnt when it comes to video. She discusses what types of video work best and why celebrating success is so important. Naomi also offers her top tips for those looking to achieve more with video.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.bigbutton.tv/amazon-web-services-aws-naomi"&gt;&lt;img src="http://video.bigbutton.tv/64968560/72730220/f5136dd39b80a4c2b2d31f3244bc4886/standard/download-5-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Tue, 08 Feb 2022 15:59:29 GMT</pubDate>
            <itunes:summary>In this episode we speak to Naomi Powell-Brown, Communications Manager EMEA for Amazon Web Services. She talks about the challenges the pandemic has presented and what AWS has learnt when it comes to video. She discusses what types of video work best and why celebrating success is so important. Naomi also offers her top tips for those looking to achieve more with video.</itunes:summary>
            <itunes:subtitle>In this episode we speak to Naomi Powell-Brown, Communications Manager EMEA for Amazon Web Services. She talks about the challenges the pandemic has presented and what AWS has learnt when it comes to video. She discusses what types of video work...</itunes:subtitle>
            <itunes:author>Big Button</itunes:author>
            <itunes:duration>26:54</itunes:duration>
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            <title>Rackspace Technology, Steve Vinall</title>
            <link>http://video.bigbutton.tv/rackspace-technology-steve-vinall</link>
            <description>&lt;p&gt;In this episode we speak to Steve Vinall, Global Communications Director at NASDAQ listed Rackspace Technology. We talk about the challenges of creating consistent global communications, EGC, relaxing interviewees,&amp;nbsp;and the new YouTube terms and conditions.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.bigbutton.tv/rackspace-technology-steve-vinall"&gt;&lt;img src="http://video.bigbutton.tv/64968567/69814829/d3720e6953b4992a618eddf32f5d2863/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Fri, 16 Jul 2021 12:03:48 GMT</pubDate>
            <itunes:summary>In this episode we speak to Steve Vinall, Global Communications Director at NASDAQ listed Rackspace Technology. We talk about the challenges of creating consistent global communications, EGC, relaxing interviewees,and the new YouTube terms and conditions.</itunes:summary>
            <itunes:subtitle>In this episode we speak to Steve Vinall, Global Communications Director at NASDAQ listed Rackspace Technology. We talk about the challenges of creating consistent global communications, EGC, relaxing interviewees,and the new YouTube terms and...</itunes:subtitle>
            <itunes:author>Big Button</itunes:author>
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